Welcome to Card Not Present.com ®
Welcome to Card Not Present.com, a complete source of news and information for merchants,
payments professionals, technology providers, FI's, vendors and others operating in
the world of customer / card not present payments. Currently, Card Not Present.com is free and open to all. So take a look around and, if you are interested in discussing sponsorship or simply making a suggestion, please contact us at info@cardnotpresent.com
HobbyTown USA® has been serving model builders, train collectors and radio-controlled car enthusiasts for more than 60 years and has operated under a franchise structure since 1985. After the company acknowledged the permanence of Internet commerce in the late 1990s, it struggled for a long time with how to represent inventory and pricing on its Website that differed among its independently-owned outlets and the distributor to which it had outsourced Website fulfillment.
Finally, in 2009, the company realized it needed to embrace the individual nature of its franchised locations and develop an e-commerce solution that reflected to Website visitors the exact inventory and pricing available in their local area.
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