Check out the eBooks available to you below. Feature articles will be added throughout the month of November.
Consumers are expecting seamless online experiences, but how can businesses deliver on that expectation while still protecting against fraud and not treating customers and fraudsters alike? Enter Dynamic Friction: the optimal application of friction to user journeys based on behavioral and situational attributes, so protection against fraud doesn’t result in customer insult for legitimate users. It’s the latest evolution of Digital Trust & Safety, the fraud prevention methodology that strategically aligns risk and revenue decisions and is powered by processes and technology. But how is Dynamic Friction applied? Let’s take a look...
The expectations of online customers have changed drastically in recent years. They want the least amount of friction in their online experiences, and with thousands of companies vying for their business, customers have the upper hand. Speed and convenience set apart market leaders from their lagging competitors, and successful businesses are prioritizing customer experience over everything.
But this prioritization can’t be reckless; some amount of friction is required to stop fraud. So, how do you deliver positive experiences to your trusted users, block risky actions, and thoughtfully apply friction to those actions that may need an additional layer of authentication?
The holidays are coming. For most e-commerce businesses this season can make or break your year. On one hand you want to fulfill all those orders but on the other you need to make sure your bottom line is protected. Learn how Dynamic Friction enables your team to increase roadblocks for bad actors while giving trusted users the frictionless checkout they expect.