BilltoMobile to
Expand Service Globally
May 23, 2011
BilltoMobile, a San Jose, Calif.-based company that enables
consumers to bill online purchases to their mobile phone account, said it will
be launching its payment service globally next month. The move will offer U.S.-based
online digital goods and services merchants the ability to process Web
purchases on more than 200 carriers in 60 countries. "The global mobile
payments market—and in particular the
EU—is still very fragmented, and no one payment company has been able to
establish the consistency and clear cut 'best operations and rates' globally
that BilltoMobile has been able to attain with our Direct Carrier Billing
service across the U.S.," said Jim Greenwell, president and CEO,
BilltoMobile. "We decided that a best-in-class partnership approach to
this fragmented global market was in the best interest of our merchant
partners." BilltoMobile said it is partnering with mobile payments company
Mobile First and will now reach billions more subscribers in the EU, Asia and
South America.