Viableware Launches Pay-at-Table Technology for Restaurants
Jan. 16, 2012
Viableware, a Kirkland. Wash.-based provider of restaurant
communication solutions, launched a service that will enable diners to pay at
the table with a credit card without handing their card over to a server. The
company said its new system, The Rail, “is an innovative pay-at-the-table
system that maintains the traditional look and feel of the bill presentation
folder diners are used to seeing delivered to their table, with the added
capabilities of a digital interface, at-the-table credit card swiping,
on-the-spot digital signing, and credit card authorization.” By enabling
restaurant guests to self-swipe credit or debit cards, the Rail protects them
from card information theft, while also enabling restaurants to streamline
payment processes and generate new advertising revenues. "The Rail is a
breakthrough for restaurants that are seeking ways to widen their margins, but
without negatively affecting customer service and satisfaction," said
Joseph Snell, co-founder and CEO of Viableware. "The devices not
only simplify table service operations, but they also open up a multitude of
revenue sharing opportunities. For example, with Rail in place, a
restaurant can market locally with third-party businesses, like a nearby movie
theater, to offer guests discount tickets to that evening’s show. The guest
could purchase the tickets directly from the Rail by swiping their card—and a
commission could be earned for the restaurant."