Mopay Predicts Big
Year for Direct Carrier Billing
Jan. 19, 2012
mopay, a Palo Alto, Calif.-based provider of direct carrier
billing technology for online purchases, made several predictions for the
payment method in the coming year, including that its adoption will increase
tenfold by the end of 2012. The direct carrier billing company also expects
consumer security concerns to drive mobile payments. “Consumers are demanding
payment options that require as little personal information and confidential financial
numbers as possible. In 2012, direct carrier billing will emerge as a true
contender to replace credit cards for online transactions as the inherent
security of the payment method will become known given the only information
used is a mobile or landline phone number. As the actual phone is needed to
complete the purchase, the risk of unauthorized purchases is potentially zero
compared to data breaches involving credit cards.” mopay said direct carrier
billing will enter a wide array of industries and operate in new scenarios of
application, including entertainment and sports ticketing, expanded reach into
paid content sites, insurance and subscriptions.