Kount Giving Away Device Fingerprinting Technology
Jan. 12, 2012
Anti-fraud technology provider Kount Inc. said it will
provide new customers its device fingerprinting solution for free. The Boise,
Idaho-based company patented device fingerprinting more than a decade ago as
part of its fraud-fighting platform. “If your business wants to eliminate
fraud, device fingerprinting should be a given—which is why we're giving it
away for free,” said Steve Rouse, Kount’s chief operating officer. “This is a
critical component of a complete fraud solution; a valuable baseline
functionality that provides the foundation to start protecting your business.
Because we created, patented and own this technology we have the unique ability
to provide it free of charge to our customers as part of our all-inclusive
platform.” Kount said its Multi-Layer Device Fingerprinting improves
businesses’ ability to catch and stop fraud by collecting a broad set of data
that positively identifies a device in real time— whether fixed or mobile.