BilltoMobile Launches
One-Click Purchases for Direct Carrier Billing
Jan. 26, 2012
BilltoMobile, a San Jose, Calif.-based direct carrier
billing technology provider, has launched one-click processing for mobile web
transactions on its Direct Carrier Billing (DCB) platform. The company said the
simplified payment flow makes it faster and easier for consumers to make
purchases from their mobile phones without sacrificing security. In a
one-screen user flow, a user is asked to accept the carrier's terms of use via
an opt-in check box and then to opt in a second time on the same screen by
confirming the exact amount to be charged to the network-identified phone
number. "We have been working closely with all of the carriers on this
one-click process, and we expect the top four carriers will be providing this
same service soon," said Paris Leung, vice president of Sales
at BilltoMobile, "Offering such a simple and easy payment flow for
consumers translates directly to higher revenue. We have seen this proven out
in other geographic areas of the world. We are very excited to be the first DCB
platform in the US to offer one-click mobile web processing."