MasterCard Partners
with Web Intelligence Provider for Online Fraud Prevention
Feb. 9, 2012
MasterCard Worldwide has partnered with Silver Tail Systems to
help combat online fraud by combining the Menlo Park, Calif.-based Web
intelligence provider’s technology with MasterCard’s payment experience to
offer merchants the opportunity to be better equipped to spot malware or
robotic (bot) activity originating from personal computers or smart phones
attacking their online payments systems. “Online fraud resulting from malware,
viruses and criminal-controlled bots is a serious concern for both merchants
and consumers,” says Johan Gerber, group head, Global Network Products for
MasterCard Worldwide. “With the increased sophistication of these fraud
attacks, merchants are finding it more difficult to distinguish between good
customers and criminals. Our relationship with Silver Tail Systems allows us to
extend beyond the traditional fraud detection methods and provide merchants
with a strong defense against fraud, while improving the consumers’ online
experience.” Avivah Litan, vice president and distinguished analyst at Gartner
Research explained how Silver Tail’s technology fights fraud: “Web-based
navigation-centric solutions view the HTTP stream of a Website and analyze in
real time the traffic and Web sessions by user and IP addresses. This method
spots malware-based activity that shows up as abnormally quick navigation or
navigation that doesn't follow normal human patterns and behavior. It has also
been used successfully to identify fraud rings and to gain visibility into
attacker patterns and behavior.”