U.K. Online Holiday
Sales to Surge, Merchant Systems Could Struggle
Dec. 22, 2010
Chase Paymentech Europe Limited, the European division of New
Hampshire-based online transaction processor Chase Paymentech, predicts record
breaking online sales during the holiday season in the U.K., but predicts
significant downtime for merchant e-commerce systems. Independent research
conducted for Chase Paymentech by Dynamic Markets found U.K. consumers will
spend £11.5 billion ($17.8 billion) this Christmas—up nearly 30 percent from a
year ago. The study also found the average merchant’s CNP payment system was
down nearly 73 hours a year—worrisome for an industry that packs a quarter of
its sales into the 10-week holiday period, the online processor said. “While
there is a huge opportunity for merchants to grow revenues over the Christmas
period, many are unprepared for the impact of the rush on backend systems,”
said Shane Fitzpatrick, president and managing director, Chase Paymentech
Europe Limited. “By the time a shopper reaches the payment stage of the buying
process, they have already invested substantial time on a merchant’s website.
If the payment process fails, not only will it impact the merchant’s bottom
line but the consumer may choose to shop elsewhere, never to return.”