CNP Webinar - Rebroadcast Now Available

Card Not Present Merchants spend millions of dollars every year trying to get interested consumers to visit their Websites and convert visitors into buyers only to reject between 2.7% and 7.8% of orders.

Reducing your order rejection rate means more sales, more accepted orders, and more opportunities. Proper fraud detection and management can help increase the number of accepted orders increasing topline sales.

Speakers:

Ryan Vestal, Contoller, Bodybuilding.com – Case Study
Fraud was affecting sales and expansion plans for BodyBuilding.com, a division of the Liberty Media Group currently # 11 on the Internet Retailer Top 100 list.  Once they introduced a comprehensive fraud platform, Bodybuilding.com saw incredible results that improved top line revenue and bottom line profits. 

Jack Alton, VP Sales, Kount Inc.
Jack has seen firsthand the effect that proper fraud detection and management can have on sales. His interactions with customers of Kount have given him great insight into increasing topline sales without increasing headcount or budget.

Paul Larsen, Managing Partner, PLC
Paul founded PLC in 2004. He has more than 30 years of experience in the direct marketing industry. Prior to consulting, Mr. Larsen held a number of Fulfillment and Operations positions at Reader’s Digest and, ultimately, honed his payment processing skills in his decade-long stint as Director of Operations for Synapse Group, Inc., one of the world’s largest magazine subscription companies. Paul is also a past Chairman of both the Direct Response Forum and the Payment Processors Association and presents regularly at conferences such as the DRF, DMA and Marketing Sherpa.

Moderator: Steven Casco, Founder & President, CardNotPresent.com

Who should attend?

• Fraud Managers
• Loss Prevention Managers
• CFO, Directors of Finance
• VP Sales